Incyte: Graft-versus-host disease campaign featuring Mia Hamm
Mia lost a brother to complications following a bone marrow transplant. She’s very invested in the fight against graft-versus-host disease. This campaign was designed to encourage people with GVHD to keep fighting by reminding them how many people want to see them succeed.
Merck: Pulmonary Arterial Hypertension campaign and website
Pulmonary arterial hypertension is rare, but those who get it need to know they’re not alone. I developed the concept of outnumbering the disease, and ended up writing this entire website. Not usually a write-an-entire-website guy, but it turns out I can do it!
Pfizer: COVID-19 information campaign for social media
You probably don’t remember, but during the COVID-19 pandemic, lots of wild rumors flew around, fueling skepticism about vaccines and doing a lot of damage. I wrote a 12-part video series, with each video taking on a new internet rumor. Partnered with science influencer Darrion Nguyen for this one. The series won a silver Shorty Award.
Catholic Health Cancer Institute: branding campaign
Catholic Health wanted people to know two things: They’re from Long Island, and they’re good at treating cancer. I think we nailed it.
Madrigal Pharmaceuticals: Disease state awareness campaign for NASH and fatty liver disease
People with fatty liver disease need to be their own best advocates. So I invented Olivia (see the liver right there in her name?) to show them what real fandom looks like.